Will Broadbent - Graphic And Motion
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EYE-CANDY
Leeds Art University Brief

 EYE-CANDY showcases students' unique self-expressions and celebrates the joy of graduating through dynamic animation.

Celebration is universal - whether it's dancing, winning, or graduating.

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Personal Branding
Self Led Brief

A self led project highlighting my approach to design, showcasing my specialism in 3D combined with some clean type and charm.

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“NOT DRINKING TONIGHT”
A cheeky approach to sobriety "NOT DRINKING TONIGHT" is a non alcoholic beverage brand dedicated to being brutally honest, changing the perception of low alcohol consumption through unexpected humour.

This project aims to steer conversation away from interrogation when choosing not to drink, using excuses such as "Mum Said No" directly printed on products throughout the entire campaign.

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“Concrete Pillows”
A quick exploration into cloth and inflation dynamics, turning a once sturdy piece of construction equipment into a floaty pillow.





Cowboy Bike
Personal Exploration

A personal exploration diving deep into modelling and style frames. Featuring the beatufil Cowboy Classic and intentional lighting.

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Nostaglic Identity
Extending a fellow student’s existing work

A collaboration between myself and the amazing Aran Harris, extending his photography series around Welsh identity and problems using nostalgic PS1 style animation.

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Tennis Racket Exploration
Modelling Exercise 

 Decided to play around and model some tennis rackets, and mess about with some basic hair systems and motion blur. I found using a low aperture and cranking a bladed diaphragm combined with the optix denoiser created some interesting results!

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Creative Coding And Generative Design 
Exploring Emerging Tech Within Graphic Design

 This publication explores the use of creative coding and generative design in the graphic design industry, with interviews from Tim Rodenbroker and Patrik Hubner - 2 specialists in the field. The book was designed by a custom written software which dictated the layout, contrasting the collaboration between a designer and the computer.

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AI-RTIFACTS
Testing The Power Of AI AI-RTIFACTS is a speculative, post-natural archive exploring the viability of AI tools within the 3D workflow.

Utilising photogrammetry, AI diffusion models and image-to-mesh tools, I scan in real life organics and allow AI to evolve them creating a range of artifacts.

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H&M Ceramic Exploration
Personal Exploration

Procedural H&M ceramics utilising noise and multiple material blenders. A continuation into my fascination with procedural texturing , combined with some animated noise and minimalistic shelves for some interesting effects.

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STACKY

 A collaboration between myself and fellow designer Archie Paxton , creating an all-in-one recycled modular storage brand, The Stacky.

We were tired of serious, boring and dull furniture concepts, so decided to create a very "out there" brand and product using recycled plastics inspired by old supermarket-storage crates.

The Stacky takes eco-anarchism to a new level, caring not about people's feelings, but only about sustainable practice. We created a range of touchpoints from product systems, animation, type design, physical print and OOH ads.

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Ceramic Bowl Exploration

 My spin on procedural ceramic textures, interiors, and the iconic Norr11 table. Focusing mainly on materials and blending noise layers with linear field vertex maps and a series of ramps in a full environment.

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NICHE

 Niche is a dedicated learning platform catered to get students into creative coding. We want to show students how effective combining both traditional graphic design with creative coding can be, and how it can breathe life into projects through interactive experiences.

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On D&AD New Blood Entry
Competitive Brief

A collaboration between myself and Creative Advertising student Katy Hartley, branding On as the brand which brings back the joy of running.

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WB 2025Grid View
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